SALESFORCE VS PEGA - THE KEY DIFFERENCES - 2023
In the fast-paced and constantly changing digital world, effective customer
relationship management (CRM) has become an essential element for businesses
of every scale. A CRM system allows businesses to effectively manage customer
interactions and improve customer satisfaction. There are several CRM
platforms available in the market, and two of the most popular ones are
Salesforce and Pega. In this blog, we will compare Salesforce vs Pega and
highlight their key differences to help you decide which CRM system is best
suited for your business.
What is Pega CRM?
Pega CRM, also known as Pegasystems, is a cloud-based CRM platform that is
designed to automate and streamline customer-facing processes. It is an
all-in-one solution that offers a wide range of features such as sales
automation, customer service, marketing automation, and analytics. Pega CRM is
widely used by large enterprises in various industries, including healthcare,
finance, and telecommunications.
What is Salesforce CRM?
Salesforce is a cloud-based CRM platform that is designed to help businesses
of all sizes manage customer relationships. It offers a wide range of features
such as sales automation, customer service, marketing automation, and
analytics. Salesforce is widely used by small and large enterprises across
various industries, including healthcare, finance, and technology.
Advantages of using Pega CRM:
-
Easy Integration :
Pega CRM integrates seamlessly with other enterprise systems and
applications, making it easy for businesses to connect and share data
between different departments.
-
Personalization: :
Pega CRM allows businesses to personalize customer interactions and offer a
more personalized experience to their customers.
-
Automation :
Pega CRM offers automation capabilities that can help businesses streamline
their customer-facing processes and improve efficiency.
-
Analytics :
Pega CRM provides advanced analytics capabilities that can help businesses
gain valuable insights into customer behavior and preferences.
-
Agility :
Pega CRM offers a flexible and agile platform that can adapt to changing
business needs and requirements.
Advantages of using Salesforce CRM :
-
Customizable :
Salesforce CRM is characterized by high levels of customization, which
enables businesses to customize the platform according to their individual
needs and preferences.
-
Integration :
Salesforce CRM integrates with a wide range of third-party applications and
systems, making it easy for businesses to connect and share data between
different departments.
-
Mobility :
Salesforce CRM offers a mobile app that allows users to access the platform
from anywhere, at any time.
-
Scalability :
Salesforce CRM is highly scalable, making it ideal for businesses of all
sizes, from small startups to large enterprises.
-
Community :
Salesforce CRM has a large community of users and developers, making it easy
for businesses to find support and resources.
What are the Similarities & Differences between Salesforce and Pegasystems?
Similarities:
-
Both Salesforce and Pega CRM are cloud-based platforms, meaning they can be
accessed from anywhere, at any time.
-
Both platforms offer a wide range of features, including sales automation,
customer service, marketing automation, and analytics.
-
Both platforms are highly customizable and can be tailored to meet the
specific needs and requirements of businesses.
Differences :
-
User Interface :
Salesforce CRM has a modern and intuitive user interface that is easy to
use, while Pega CRM has a more complex and technical interface that may
require more training.
-
Target Audience :
Pega CRM is primarily designed for large enterprises with complex
customer-facing processes, while Salesforce CRM is suitable for businesses
of all sizes.
-
Pricing :
Pega CRM is generally more expensive than Salesforce CRM, making it less
accessible for small businesses.
-
Integration :
While both platforms offer integration capabilities, Salesforce CRM has a
wider range of third-party integrations available.
-
Analytics :
Pega CRM offers more advanced analytics capabilities than Salesforce CRM.
Which CRM is Best for Your Business?
When it comes to choosing between Salesforce vs Pega CRM, there is no
one-size-fits-all solution. When it comes to choosing between Salesforce vs
Pega CRM, there is no one-size-fits-all solution. The best CRM for your
business will depend on your specific needs, requirements, and budget.
If you are a small or medium-sized business looking for a user-friendly and
affordable CRM platform, Salesforce CRM may be the best option for you. It
offers a wide range of features and integrations, making it easy for
businesses to manage customer relationships and streamline processes.
Salesforce also offers a mobile app, making it easy to access the platform
on-the-go.
On the other hand, if you are a large enterprise with complex customer-facing
processes, Pega CRM may be the better option for you. It offers advanced
automation and analytics capabilities, making it easier to manage customer
interactions and gain valuable insights. While Pega CRM may be more expensive
than Salesforce CRM, it may be worth the investment for businesses with a
large customer base or complex customer-facing processes.
Overall Culture at Pegasystems vs Salesforce
The culture at Pegasystems and Salesforce differ greatly. Pegasystems has a
culture that is focused on innovation and collaboration. They encourage their
employees to take risks and think outside the box to develop new solutions for
their customers. Salesforce has a culture that is focused on diversity and
equality. They prioritize creating a workplace where employees feel valued and
respected, regardless of their background or identity.
In terms of company size, Salesforce has a much larger workforce than
Pegasystems. Salesforce has over 50,000 employees worldwide, while Pegasystems
has around 5,000 employees. This can impact the level of support and resources
available to customers using the platform.
Conclusion
In conclusion, both Salesforce and Pega CRM are powerful platforms that offer
a wide range of features and capabilities for managing customer relationships.
While they share similarities, they also have distinct differences that make
them better suited for different types of businesses. When choosing between
Salesforce vs Pega CRM, it is important to consider your specific needs,
requirements, and budget to determine which platform is the best fit for your
business.
About Us:
Infusai is a
lead software development & IT consulting service provider. We design,
build, implement and support AI driven intelligent enterprise applications.
