Over time, Salesforce Sales Cloud has become synonymous with Salesforce CRM. It is the most sought-after Salesforce offering by organizations operating at all scales and belonging to multiple industry sectors. If you are willing to manage your customer records using a powerful and holistic CRM solution in 2022, it is advisable to implement Salesforce Sales Cloud within your organization.
What Is Salesforce Sales Cloud?
Salesforce Sales Cloud is a cloud-based SaaS solution that allows organizations to streamline their sales processes. Right from storing specific details about your customers to converting sales deals and opportunities, the Sales Cloud is an ideal ally for your sales reps.
The CRM platform provides users with a range of different tools and features that help them personalize their services and cater to their customers in the best way possible. It is designed to give a 360-degree view of all the contacts and accounts managed by your sales reps, allowing them to take important decisions.
Your customer data forms the core of Salesforce Sales Cloud. According to the objectives you want to achieve, the customers you are willing to cater to, and the industry you operate in, the CRM platform optimizes your data to enhance the productivity of your sales department.
Key Features Of Sales Cloud
Lead Management
Sales processes are always incomplete without adequate lead management. If are able to manage your leads well, you can convert them into loyal customers. Salesforce Sales Cloud facilitates seamless lead management from the moment your sales reps approach your prospects.
When a new lead is captured, the CRM platform allows your sales reps to add the same to an automated sales pipeline. It is here that all your leads are nurtured until they are converted. Sales Cloud also helps your sales reps score the leads based on their behaviour and likelihood of getting converted. This way, they can prioritize nurturing the leads that respond positively.
Salesforce Sales Cloud organizes the entire process of lead management to help you close maximum sales deals and drive the desired revenue home.
In-depth Analytics
As mentioned earlier, your customer data forms the core of Salesforce Sales Cloud. Using the same, the CRM platform provides you with valuable insights about your customers and helps your sales reps make informed decisions. Sales Cloud is designed to help you analyze the performance of your sales teams based on their interactions with your prospects and customers.
Based on these data-driven analytics, you can reinforce the sales processes that give you favourable results and get rid of the ones that don’t fare well for your organization. Moreover, the analytics helps you identify your best sales reps, the most loyal customers, and the biggest deal closed by your sales team over a specific period of time.
Reports And Dashboards
In-depth analytics allow Salesforce Sales Cloud to build customizable reports and dashboards for your organization. The CRM platform allows you to use your CRM data to create reports that convey valuable information about the performance of your sales team. To convey this information in the best way possible, Sales Cloud facilitates seamless data visualization in the form of interactive charts, graphs, and animations.
Moreover, the CRM solution provides you with extensive dashboards that provide you with the real-time status of all sales processes being carried out by your sales reps across the board. This data can be used to track the performance of specific sales reps and the journey of leads nurtured by them.
Sales Forecasting
Einstein, the AI component of Salesforce, can be incorporated within the Sales Cloud to enhance the performance of your sales department. The use of AI helps you forecast sales based on real-time as well as historical data stored within your CRM platform. Salesforce Einstein can also be used to predict the behaviour of your customers to create a targeted sales campaign.
Along with making sales forecasts, AI can be used to provide your sales reps with personalized suggestions and recommendations to improve their performance.
Contact And Account Management
Salesforce Sales Cloud allows businesses to store information about their customers in two major categories – contacts and accounts. A contact refers to an individual customer catered to by an organization. On the other hand, an account refers to a business organization acting as a customer consisting of different contacts.
Sales Cloud allows your sales reps to manage contacts and accounts from a centralized platform. All the records stored within these categories can be used to provide personalized services to your customers.
How Much Does Salesforce Sales Cloud Cost?
It is a common misconception that Salesforce offerings are limited to high-end enterprises handling complex business processes. However, that is certainly not true. Salesforce Sales Cloud can be implemented by businesses operating on all scales, right from a startup to a noted MNC.
Based on the budget you are willing to allocate and the features you are looking for, you can subscribe to any of the following four editions of Salesforce Sales Cloud:
Essentials ($25/user/month)
Businesses can start their journeys with Salesforce Sales Cloud at the nominal cost of $25/user/month. This is the most basic edition of Salesforce Sales that is ideal for small businesses and startups. It provides users with the fundamental features of contact, account, opportunity, and lead management.
It also facilitates a seamless email integration with Gmail or Outlook. Moreover, subscribing to Salesforce Essentials would give you access to the Salesforce mobile application for greater flexibility.
Professional ($50/user/month)
The Professional edition of Salesforce Sales Cloud is designed for SMEs that are willing to go a notch above the basic functionalities offered by the CRM platform. Along with all the features offered by Salesforce Essentials, this edition facilitates lead registration and rule-based scoring to help your sales reps prioritize the leads nurtured by them. It also allows users to carry out collaborative forecasting to enhance their sales processes.
Enterprise ($150/user/month)
Adding to the standard of tools and features, the Enterprise edition of Salesforce Sales Cloud is ideal for medium and large enterprises. Along with all the features offered by the previous two editions, the Enterprise edition facilitates workflow and approval automation. This allows businesses to streamline their workflows by minimizing human interference.
Unlimited ($300/user/month)
The final edition of Salesforce Sales Cloud is designed for high-end enterprises and provides them with advanced tools and features. Along with all the features offered by the editions discussed above, the Unlimited edition provides users with 24/7 support to obtain personalized resolutions of their issues.
Benefits Of Implementing Salesforce Sales Cloud In 2022
Mobile Customization
Today, the need for using business applications on mobile devices is immense. From the basic edition itself, Salesforce Sales Cloud provides users with access to a responsive mobile application. The application allows your sales reps to work on the go and keep themselves updated. Right from managing leads to creating customizable reports, the mobile application allows users to perform every activity facilitated by the desktop version.
Tapping The Right Opportunities
Along with managing leads, contacts, and accounts, Salesforce Sales Cloud also allows users to manage sales opportunities. The centralized platform shows your sales reps all the opportunities available to them and helps them in tapping them in time. It also provides users with valuable suggestions while dealing with specific opportunities to increase the chances of winning them.
Personalized Sales Processes
Salesforce Sales Cloud helps you personalize your sales processes for every single prospect and customer catered to by your organization. This allows your sales reps to give individual attention to all the customers and engage with them based on their specific needs and preferences. This way, you can build a base of loyal customers for your business.
Improved Productivity
The CRM platform provides your sales team with a plethora of advanced and automated tools. Right from managing leads to generating reports, your sales reps will always have an additional helping hand in the form of Salesforce Sales Cloud. This leads to an increase in the overall productivity and accuracy within your organization.
Shortening Your Sales Cycle
A prolonged sales cycle leads to dissatisfied customers and makes you lose new opportunities. With seamless workflow and approval automation, Salesforce Sales Cloud ensures that all your processes are carried out in a quick and effective manner, leading to a shorter sales cycle. This allows you to close more deals and win more opportunities.
The Final Word
Salesforce Sales Cloud is the backbone of Salesforce CRM as it allows all Salesforce users to leverage their sales processes. If you are looking forward to taking a digital leap and implementing a cloud-based CRM solution within your organization, Salesforce Sales Cloud is the switch you need to make!
