Salesforce products and services
have been in the market for over two decades now. The CRM platform allows users to manage their valuable records on a centralized cloud-based platform. It has been helping organizations operating at all scales to record, store, share, track, and analyze their customer databases to provide personalized services to their customers.
Over two decades, Salesforce has been consistent in helping businesses reach out to their customers and obtain a 360-degree view of their processes on a single unified platform.
Salesforce is a fairly vast platform with a number of tools, features, add-ons, and applications. Its functionality is divided into different Salesforce products
that can be used by organizations based on their specific needs and preferences.
So, what are these Salesforce products
are nothing but the different offerings of the CRM platform that help users achieve specific goals and provide them with a specific set of tools. Different Salesforce CRM products
focus on different industries or departments operating within the organization. For example, while Salesforce Sales Cloud allows your sales reps to streamline their processes, the Marketing Cloud is designed to improve your marketing processes.
Thanks to the versatility of the CRM platform, there is a range of different Salesforce products
you can choose from based on the objectives you want to achieve, the customers you want to target, the users you want to deploy.
Here are some of the most important Salesforce products
you should be aware of in 2022:
Salesforce Sales Cloud
Over time, Salesforce Sales Cloud has become synonymous with Salesforce itself. It has been one of the most highly preferred Salesforce products
since the CRM platform was launched. As the name suggests, the flagship Salesforce product is designed to help users automate and streamline their sales processes.
The Sales Cloud allows users to manage different sales leads, contacts, accounts, and opportunities to close sales deals faster and more effectively. It also helps your sales reps cater to your prospects and customers according to their likes and preferences. The Salesforce product provides you with features like product management, quoting, sales forecasting, and more.
Salesforce Service Cloud
Salesforce Service Cloud is a Salesforce offering designed specifically to provide quick, personalized, and effective customer support. Targeted to the customer service executives, the Service Cloud helps users streamline the cases handled by them by understanding the context of the issues faced and providing proactive support without any delay.
Salesforce Service Cloud makes sure that the right cases are routed to the right agents across multiple channels, including email, live chat, and phone. The platform is designed to make the process of creating support tickets and offering live customer support faster and more efficient. With the help of knowledge base automation, it allows users to scan through the resourceful enterprise knowledge base to provide tailor-made support to the customers.
Salesforce Marketing Cloud
The Marketing Cloud is among the most popular Salesforce products
and helps businesses streamline their marketing processes. It allows you to reach out to your target audience across multiple platforms and build targeted marketing campaigns over email, SMS, social media, web, and other channels. With Salesforce Marketing Cloud, you can personalize the buying experience of your customers by being there for them at every stage.
Salesforce Marketing Cloud is further made up of a range of different components discussed as follows:
– Pardot is one of the most widely used Salesforce CRM products
included in the Marketing Cloud. It is a B2B marketing solution that specializes in the creation of seamless email marketing campaigns and automated lead management.
• Journey Builder
– As the name suggests, Journey Builder allows users to build personalized buying journeys for every customer they cater to. This helps marketers tailor their services according to the individual needs and preferences of the customers.
• Mobile Studio
– This Marketing Cloud offering allows you to create streamlined SMS marketing campaigns. It facilitates the seamless creation of text messages and push notifications for promoting your offerings.
• Email Studio
– Email Studio helps marketers build targeted email marketing campaigns. It is designed to help you reach out to your audience via personalized emails and persuade them to buy your offerings.
• Interaction Studio
– Interaction Studio allows marketers to perform specific actions and make marketing decisions according to the interaction your customers have on your website/web application.
• Social Studio
– As the name suggests, Social Studio is designed to help you create powerful marketing campaigns on multiple social media platforms.
– Datorama allows marketers to unify multiple marketing tools and the marketing data stored within them for deriving valuable insights. This allows you to create reports, ascertain trends, and make valuable forecasts.
Slack is one of the newest Salesforce products
that facilitate seamless collaboration and communication between professionals. Slack, a popular online collaborative platform was acquired by Salesforce in 2020 in a historic $27.7 billion deal.
Through Slack, Salesforce users can communicate with their colleagues, managers, and everyone working within an organization through dedicated channels. It allows users to create different communication channels based on different purposes, right from a specific project to a regional office of an organization.
Salesforce Commerce Cloud
Salesforce Commerce Cloud allows organizations to set up online storefronts and manage them from a centralized platform to provide their customers with a unified experience. Based on your business model, you can choose to implement B2B or B2C Commerce Cloud within your organization.
The primary purpose of the Commerce Cloud is to help you manage your storefronts with ease and efficiency. If you run both online and offline stores, the Salesforce product allows you to provide a consistent experience to all the customers engaging with your business across multiple platforms.
MuleSoft is another one of Salesforce products
emerging out of a historic acquisition. Salesforce acquired MuleSoft in 2018 to provide users with seamless integration features. MuleSoft provides you with a holistic library of out-of-the-box connectors that can be used to undertake seamless platform integration.
The Anypoint Platform used by MuleSoft can be used for managing your API connections, running effective integrations, and keeping track of the same. With MuleSoft, Salesforce users can integrate their systems with a range of different ERP systems, Mainframes, SaaS applications, and other templated solutions.
Salesforce Industry Cloud
As the name suggests, Salesforce Industry Cloud is a combination of Salesforce products
designed for multiple industries. For a long time, Salesforce was associated with sectors like sales and marketing. With the Industry Cloud, the CRM platform has expanded its reach by catering to sectors like Healthcare, Finance, Education, and more.
Over the last couple of years, Salesforce Health Cloud has helped numerous medical institutions and healthcare experts streamline their services. Using the CRM approach, it facilitates seamless management of electronic health records (EHRs) to provide quick and personalized services to the patients. The Health Cloud can also be used for creating applications that allow doctors to manage their appointments, keep track of their patients, and engage with them virtually.
Salesforce Financial Services Cloud helps financial institutions to build healthy relationships with their clients by offering them tailor-made services. The Salesforce product is used by banks, wealth management companies, and other finance-based organizations to manage all valuable records of their clients on a single unified interface.
Salesforce further expanded its umbrella of services with the acquisition of Vlocity in 2020. This led to Salesforce catering to users operating in industries like media and entertainment, manufacturing and retail, insurance, and more.
Staying true to its name, Einstein is one of the smartest Salesforce products
. It is the AI component of Salesforce that acts as an intelligent virtual assistant for users. You can add the features offered by Salesforce Einstein to the core Salesforce products
(Sales Cloud, Marketing Cloud, Service Cloud, and Commerce Cloud) via paid add-ons.
The Salesforce product allows users to scan their database, understand specific trends, and obtain valuable insights regarding their processes. Right from predicting the behaviour of your customers to making data-driven sales forecasts, Einstein helps you leverage the functionality of the CRM platform.
Work.com is one of the newest Salesforce products
launched in the wake of the COVID crisis. It focuses on building wholesome employee experiences by catering to their needs and ensuring their well-being. Whether you operate on-premise, remotely, or in a hybrid workplace, Work.com helps you take good care of your employees.
The Salesforce product allows users to monitor the health of the employees, provide personalized solutions to their problems, ensure the safety of the tasks performed by them, and provide them with a conducive work environment.
The Final Word
These were some of the most important Salesforce products
you should be aware of before implementing Salesforce within your organization. Irrespective of the industry you belong to and the scale at which you operate, you would always find an ideal Salesforce offering that best suits your needs.