Considering the importance of this decision, it stands to reason that you should make an informed choice. However, it may be challenging, given the kind of CRM options such as Salesforce, Microsoft Dynamics 365, ServiceNow, and more.
These CRM providers are leaders in their own ways: powerful database systems, pure cloud CRM, ERP, and office back-end software.
The history and success of Salesforce is known to everyone. Marc Benioff, the founder, chairman, and CEO of Salesforce started the company in an apartment after leaving Oracle in 1999. Today, Salesforce is the CRM market leader earning 22 percent of the entire market share and providing CRM to a majority of Fortune 100 companies, brick-and-mortar organisations, small, medium, and big companies, and non-profit institutions.
Salesforce has a market cap of approximately $194.7 billion that is way ahead of Microsoft Dynamics 365, ServiceNow, and many others.
(Image Source: Gartner)
Salesforce is credited with the creation of the Software-as-a-service (SaaS) model that was later adopted by many CRM systems. Salesforce unites sales, marketing, service, commerce, and IT teams of organisations with Customer 360, which is a seamless and out-of-the-box platform powering Salesforce’s suite of connected applications.
Salesforce CRM can be used without development and it is flexible enough to offer building up on complex processes on the seamless and ever-reliable Salesforce platform.
(Image Source: Salesforce)
The company is expected to post a whopping first $5 billion quarter in the near future and that says a lot about the real power and business value of the cloud.
Salesforce made some smart mergers and acquisition moves in the last few years, notably Slack, MuleSoft, Tableau, and Demandware. According to media reports, Salesforce has now put ServiceNow on its acquisition prospect list.
Microsoft Dynamics 365
Microsoft was a late entrant to the CRM world and commands about 5 percent of the entire market share, which makes it the least utilised system. Microsoft Dynamics 365 is a product line of customer relationship management (CRM) and enterprise resource planning (ERP) intelligent business applications. It helps organisations deliver operational excellence, gain a 360-degree view of customers, and create more engaging customer experiences.
Moreover, Microsoft Dynamics 365 can be leveraged by organisations to accelerate their growth by connecting business apps to innovate across teams, optimize business operations, better engage customers, and see faster results.
ServiceNow is one-fifth the size of Salesforce, the blue-eyed boy of the SaaS industry, and is making inroads to capture the imagination and attention of prospects, customers, and partners.The company has been making rapid progress under its CEO Bill McDermott who has turned ServiceNow from a fast-growing niche player to a reliable and purpose-driven global powerhouse.
Founded in 2004, ServiceNow started with software development supporting industry’s service segment and emphasised on the information technology service management (ITSM) model.
Today, the enterprise success of ServiceNow is a cloud-driven solution that supports organisational processes as per ITSM, IT Infrastructure Library (ITIL), and IT asset management (ITAM).
What’s the difference between Salesforce CRM and Microsoft Dynamics CRM?
(Image Source: Technologyadvice.com)
What’s the difference between Salesforce CRM and ServiceNow?
ServiceNow is a late entrant to the world of cloud computing that is dominated by Salesforce. Salesforce is considered to be the market leader in marketing and Salesforce Automation, CRM project management, Social CRM, and Customer Service & Support. ServiceNow shows promises in the segments of ITSM asset management, Change management, and Incident and problem management. According to many surveys in the past, education, government, and non-profit institutions prefer Salesforce.
(Image Source: Gartner)
Finally, here is the comparison.
Comparison of Salesforce vs Microsoft Dynamics 365 vs Service Now
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